Minx Marketing Solutions Essay Example for Free

Minx Marketing Solutions Essay A London museum in partnership with department of culture and tourism in Syria wants to prepare for an exhibition to showcase selection of artifacts, relics, sculptures and art – originating from the city of Palmyra, in Syria for a limited time period, over summer 2009. The museum reached out for our company to help launch and manage a campaign that is meant to promote the exhibition, pull customers, raise the museums profile thus reminding the consumers of the museum, differentiate the museum from other museums, raise revenue and attract future partnerships with international departments of culture. Therefore our marketing company, Minx Marketing Solutions (MMS), set out working for a marketing plan and strategies to make the promotion and campaigning of the exhibition a success. The responsibility of MMS is the total management of the exhibition: from choosing of venue, advertisements and general day to day logistics for the period the exhibition runs. The London museum provides a budget of ? 1million which MMS will use in preparation and running of the exhibition. MMS however should give a proposal on how it intends to use the money provided to the London museum. Situational Analysis Palmyra boasts a fascinating and ancient history of significance to many civilizations and cultures. No any other museum has ever showcased Pieces from Palmyra in the recent past. Since the artifacts and art is such significant, we expect attention from a wide audience, youth and adults alike. Therefore this exhibition is fit for all family viewing. It should be understood that there are 1,848 museums in the UK. These are the museums altogether that have attracted up to and over 42 million visitors per year. This is about 22,700 visitors per museum per year. For major museums, the number is twice as much. ( Travers, 2006). Another rather interesting concept is the fact that about 43% of the population in the UK visits museums at least once a year and thus a survey done by London School of Economics showed that museums and galleries were major attractors of visitors and that the type of people visiting the museums had changed significantly in the period spanning 2002-2004. The number of people from the low social economic class and that of the blacks and minority groups had increased by 15. % and 60% respectively in that period (London School of Economics, 2007) The current market is shared by major museums and galleries across the UK but this depends entirely on whether or not it is a major museum (major museums have a larger market stake) and what the museum is showcasing. Therefore, to command a lions share in the market now that the museum is already a major museum, we need to showcase a major attraction such as the Palmyra pieces beautifully displayed to attest the significance of Palmyra works of art and artifacts to other cultures and civilization world over. Market competition is based on what you have to offer. A variety of activities even outside the museum are likely to give one museum an edge over the other. Opportunities and Threats The opportunities for the exhibition to become successful depends on the positioning of the exhibition, the charges, age bracket of the attendants (are children allowed? ) and other related or unrelated events happening around the set date that are likely to draw the crowds. In the 2009 summer, there shall be the Darwin commemoration, the new Jewish museum in Camden grand opening, the London Canal museum is set to host theatrics and other activities for families and many other activities in other museums all over the country. This is a great threat because there are a number of activities being conducted by a number of museums and this may affect the turn out at the exhibition. The only opportunity we have is based on the pricing and other activities outside the exhibition. Another opportunity is based on a fierce marketing campaign to sell the exhibition to the general public.

Review Of On-line Publications :: essays research papers

Review of On-line Publications   Ã‚  Ã‚  Ã‚  Ã‚  Because of the prevalence of the internet in today's society many thousands of papers now publish an on-line edition. It is through the use of this medium that they wish to make in roads in the communications market. It is seen as a necessary step by many because of the loss of readership due to the internet, broadcast journalism and radio. In my review I will examine an on-line edition of a newspaper from each of the continents. I will comment on some of the technical aspects each employ. I will also discuss the tools many of the papers are using, that not only make them a hybrid of broadcast, radio and print journalism but also establish them as the only medium that is using interactive reporting.   Ã‚  Ã‚  Ã‚  Ã‚  Representing the continent of Asia and the city of Hong Kong is the South China Morning Post. It is one of only a few English language news papers in the republic. The post has an air of journalistic freedom the other news papers do not seem to have. One of the lead articles outlined this concern and dispelled the rumor that China would censor the paper when the city is turned over in July.   Ã‚  Ã‚  Ã‚  Ã‚  The Morning Post is a very up to date paper that features an updated breaking news sidebar. A very useful and inviting feature which enables it to keep up with and often scoop the broadcast media. The newspaper also had a technology section which caters to the on-line user. The post also utilizes the use of java script to make it seem more like an interactive medium.   Ã‚  Ã‚  Ã‚  Ã‚  Of the papers available from the continent of India the Times of India is the one of the finest. It features an archive that is quite extensive, a metropolis section which features two cities a day, an easily accessible reprint section for syndication of articles and a career opportunities in India section that is aimed at the overseas applicant. It has some draw backs though, the world section although very extensive is more of an overview of the continent and the region rather than the entire world. It is not as inviting as some of the other on-line news papers it has a uninviting look to it which lends it to be a little less reader friendly.   Ã‚  Ã‚  Ã‚  Ã‚  Business Day is the best offering of dailies for South Africa. It takes a little longer to load the page but that is due to a very dominate graphic which clearly outlines all of the major markets of the world. Review Of On-line Publications :: essays research papers Review of On-line Publications   Ã‚  Ã‚  Ã‚  Ã‚  Because of the prevalence of the internet in today's society many thousands of papers now publish an on-line edition. It is through the use of this medium that they wish to make in roads in the communications market. It is seen as a necessary step by many because of the loss of readership due to the internet, broadcast journalism and radio. In my review I will examine an on-line edition of a newspaper from each of the continents. I will comment on some of the technical aspects each employ. I will also discuss the tools many of the papers are using, that not only make them a hybrid of broadcast, radio and print journalism but also establish them as the only medium that is using interactive reporting.   Ã‚  Ã‚  Ã‚  Ã‚  Representing the continent of Asia and the city of Hong Kong is the South China Morning Post. It is one of only a few English language news papers in the republic. The post has an air of journalistic freedom the other news papers do not seem to have. One of the lead articles outlined this concern and dispelled the rumor that China would censor the paper when the city is turned over in July.   Ã‚  Ã‚  Ã‚  Ã‚  The Morning Post is a very up to date paper that features an updated breaking news sidebar. A very useful and inviting feature which enables it to keep up with and often scoop the broadcast media. The newspaper also had a technology section which caters to the on-line user. The post also utilizes the use of java script to make it seem more like an interactive medium.   Ã‚  Ã‚  Ã‚  Ã‚  Of the papers available from the continent of India the Times of India is the one of the finest. It features an archive that is quite extensive, a metropolis section which features two cities a day, an easily accessible reprint section for syndication of articles and a career opportunities in India section that is aimed at the overseas applicant. It has some draw backs though, the world section although very extensive is more of an overview of the continent and the region rather than the entire world. It is not as inviting as some of the other on-line news papers it has a uninviting look to it which lends it to be a little less reader friendly.   Ã‚  Ã‚  Ã‚  Ã‚  Business Day is the best offering of dailies for South Africa. It takes a little longer to load the page but that is due to a very dominate graphic which clearly outlines all of the major markets of the world.

Deception Point Page 28

Should I consult Sexton? She quickly decided against it. He was in a meeting. Besides, if she told him about this e-mail, she'd have to tell him about the others. She decided her informant's offer to meet in public in broad daylight must be to make Gabrielle feel safe. After all, this person had done nothing but help her for the last two weeks. He or she was obviously a friend. Reading the e-mail one last time, Gabrielle checked the clock. She had an hour. 30 The NASA administrator was feeling less edgy now that the meteorite was successfully out of the ice. Everything is falling into place, he told himself as he headed across the dome to the work area of Michael Tolland. Nothing can stop us now. â€Å"How's it coming?† Ekstrom asked, striding up behind the television scientist. Tolland glanced up from his computer, looking tired but enthusiastic. â€Å"Editing is almost done. I'm just overlaying some of the extraction footage your people shot. Should be done momentarily.† â€Å"Good.† The President had asked Ekstrom to upload Tolland's documentary to the White House as soon as possible. Although Ekstrom had been cynical about the President's desire to use Michael Tolland on this project, seeing the rough cuts of Tolland's documentary had changed Ekstrom's mind. The television star's spirited narrative, combined with his interviews of the civilian scientists, had been brilliantly fused into a thrilling and comprehensible fifteen minutes of scientific programming. Tolland had achieved effortlessly what NASA so often failed to do-describe a scientific discovery at the level of the average American intellect without being patronizing. â€Å"When you're done editing,† Ekstrom said, â€Å"bring the finished product over to the press area. I'll have someone upload a digital copy to the White House.† â€Å"Yes, sir.† Tolland went back to work. Ekstrom moved on. When he arrived at the north wall, he was encouraged to find the habisphere's â€Å"press area† had come together nicely. A large blue carpet had been rolled out on the ice. Centered on the rug sat a long symposium table with several microphones, a NASA drape, and an enormous American flag as a backdrop. To complete the visual drama, the meteorite had been transported on a palette sled to its position of honor, directly in front of the symposium table. Ekstrom was pleased to see the mood in the press area was one of celebration. Much of his staff was now crowded around the meteorite, holding their hands out over its still-warm mass like campers around a campfire. Ekstrom decided that this was the moment. He walked over to several cardboard boxes sitting on the ice behind the press area. He'd had the boxes flown in from Greenland this morning. â€Å"Drinks are on me!† he yelled, handing out cans of beer to his cavorting staff. â€Å"Hey, boss!† someone yelled. â€Å"Thanks! It's even cold!† Ekstrom gave a rare smile. â€Å"I've been keeping it on ice.† Everyone laughed. â€Å"Wait a minute!† someone else yelled, scowling good-naturedly at his can. â€Å"This stuff's Canadian! Where's your patriotism?† â€Å"We're on a budget, here, folks. Cheapest stuff I could find.† More laughter. â€Å"Attention shoppers,† one of the NASA television crew yelled into a megaphone. â€Å"We're about to switch to media lighting. You may experience temporary blindness.† â€Å"And no kissing in the dark,† someone yelled. â€Å"This is a family program!† Ekstrom chuckled, enjoying the raillery as his crew made final adjustments to the spotlights and accent lighting. â€Å"Switching to media lighting in five, four, three, two†¦ â€Å" The dome's interior dimmed rapidly as the halogen lamps shut down. Within seconds, all the lights were off. An impenetrable darkness engulfed the dome. Someone let out a mock scream. â€Å"Who pinched my ass?† someone yelled, laughing. The blackness lasted only a moment before it was pierced by the intense glare of media spotlights. Everyone squinted. The transformation was now complete; the north quadrant of the NASA habisphere had become a television studio. The remainder of the dome now looked like a gaping barn at night. The only light in the other sections was the muted reflection of the media lights reflecting off the arched ceiling and throwing long shadows across the now deserted work stations. Ekstrom stepped back into the shadows, gratified to see his team carousing around the illuminated meteorite. He felt like a father at Christmas, watching his kids enjoy themselves around the tree. God knows they deserve it, Ekstrom thought, never suspecting what calamity lay ahead. 31 The weather was changing. Like a mournful harbinger of impending conflict, the katabatic wind let out a plaintive howl and gusted hard against the Delta Force's shelter. Delta-One finished battening down the storm coverings and went back inside to his two partners. They'd been through this before. It would soon pass. Delta-Two was staring at the live video feed from the microbot. â€Å"You better look at this,† he said. Delta-One came over. The inside of the habisphere was in total darkness except for the bright lighting on the north side of the dome near the stage. The remainder of the habisphere appeared only as a dim outline. â€Å"It's nothing,† he said. â€Å"They're just testing their television lighting for tonight.† â€Å"The lighting's not the problem.† Delta-Two pointed to the dark blob in the middle of the ice-the water-filled hole from which the meteorite had been extracted. â€Å"That's the problem.† Delta-One looked at the hole. It was still surrounded by pylons, and the surface of the water appeared calm. â€Å"I don't see anything.† â€Å"Look again.† He maneuvered the joystick, spiraling the microbot down toward the surface of the hole. As Delta-One studied the darkened pool of melted water more closely, he saw something that caused him to recoil in shock. â€Å"What the†¦?† Delta-Three came over and looked. He too looked stunned. â€Å"My God. Is that the extraction pit? Is the water supposed to be doing that?† â€Å"No,† Delta-One said. â€Å"It sure as hell isn't.† 32 Although Rachel Sexton was currently sitting inside a large metal box situated three thousand miles from Washington, D.C., she felt the same pressure as if she'd been summoned to the White House. The videophone monitor before her displayed a crystal clear image of President Zach Herney seated in the White House communications room before the presidential seal. The digital audio connection was flawless, and with the exception of an almost imperceptible delay, the man could have been in the next room. Their conversation was upbeat and direct. The President seemed pleased, though not at all surprised, by Rachel's favorable assessment of NASA's find and of his choice to use Michael Tolland's captivating persona as a spokesman. The President's mood was good-natured and jocular. â€Å"As I'm sure you will agree,† Herney said, his voice growing more serious now, â€Å"in a perfect world, the ramifications of this discovery would be purely scientific in nature.† He paused, leaning forward, his face filling the screen. â€Å"Unfortunately, we don't live in a perfect world, and this NASA triumph is going to be a political football the moment I announce it.† â€Å"Considering the conclusive proof and who you've recruited for endorsements, I can't imagine how the public or any of your opposition will be able to do anything other than accept this discovery as confirmed fact.† Herney gave an almost sad chuckle. â€Å"My political opponents will believe what they see, Rachel. My concerns are that they won't like what they see.†

Case Solution Reanults Logan Car Essay - 869 Words

Case Solution Renault’s Logan Car: Managing Customs and Duties for a Global Production: Amanda Silverman, Prof. Hau Lee (Case: GS-62 Date: 04/29/08) Stanford Graduate School of Business) Topics: International Value Chain, Foreign Trade Related Risks Trade Barriers Internationalised Value Chain of Renault Logan Pitesti ROMANIA â‚ ¬489 Million Investment in Production site for Renault Logan CKD Parts CKD-parts Decree 166: 0% duty rate for ~90% of parts Moscow, Russia investment of â‚ ¬230 for assembly plant Duty Free CBUs 0% duty rate resulting from free trade agreements By 2006 20,000 Logans exported Ukraine (free trade agreement) Export Morocco 54% stake in Assembly Plant SOMACA: â‚ ¬30 million invested, CAPACITY: 30, 000†¦show more content†¦This allowed the assembly to be centralized in Romania. However this method was not always an advantage for some target markets such as India where duties could be up to 100% of sale price. In order to save cost another option could be used. CKDs (completely knocked down units) could be shipped to another country for final assembly. Hence, 1 Renault seeks to order CKD-parts from various suppliers, acquire them at a competitive price and in enhanced quality; therefore CKDs were not only ordered form the mother site in Romania but also from local plants. Domestic vendors or other regional sites were also taken into consideration. Sourcing parts from the mother site in Romania could come with a 0% duty however outbound logistics could eat into theses saving. Purchasing parts from local suppliers than using CKD parts would also depends on the competiveness of the supplier in each country. A volume increase correlated to the increases in competiveness of local suppliers. Cost reduction in operations came about due to Renault’s usage of segments of the B-platform, which was also used for the Nissan Micra and Renault Modus. Depending on the end market, Renault would use either its own name or the brand name Dacia. Foreign Trade Related Risks Inflation and foreign exchange related risks are very dominating risk factors w hich are closely watched and analysed. Here the inflation rate of the local currency and also the exchange