Lawsuit about Gas Delivery

Definition and Examples of Conceptual Blending

Definition and Examples of Conceptual Blending Conceptual blending refers to a set of cognitive operations for combining (or blending) words, images, and ideas in a network of mental spaces to create meaning. The theory of conceptual blending was brought to prominence by Gilles Fauconnier and Mark Turner in The Way We Think: Conceptual Blending and the Minds Hidden Complexities (Basic Books, 2002). Fauconnier and Turner define conceptual blending as a deep cognitive activity that makes new meanings out of old. Examples and Observations Conceptual Blending Theory assumes that meaning construction involves the selective integration or blending of conceptual elements and employs the theoretical construct of conceptual integration networks to account for this process. For example, the process of understanding the sentence In the end, VHS delivered a knock-out punch to Betamax would involve a basic network consisting of four mental spaces . . .. This includes two input spaces (one relating to boxing and another to the competition between rival video formats in the 1970s and 1980s). A generic space represents what is common to the two input spaces. Elements from the input spaces are mapped to each other and projected selectively into the blended space, to derive an integrated conceptualization where the video formats are seen as being engaged in a boxing match, which VHS eventually wins.Blending Theory can be seen as a development of Mental Space Theory, and it is also influenced by Conceptual Metaphor Theory. However, u nlike the latter, Blending Theory focuses specifically on the dynamic construction of meaning.(M. Lynne Murphy and Anu Koskela, Key Terms in Semantics. Continuum, 2010) To monitor public opinion, and to sway it, Time Warner had, in November, launched a campaign called Roll Over or Get Tough, which asked customers to visit a Web site of the same name and vote on whether Time Warner should give in to their demand for massive price increases or keep holding the line. Eight hundred thousand people had done so. (Ninety-five percent of them thought that Time Warner should Get Tough.)Mark Turner, a professor of cognitive science at Case Western Reserve, explained that Time Warner’s use of the forced-choice device was wise from the standpoint of behavioral economics. In order to make choices, people need their options narrowed in advance.Turner saw other cognitive precepts at work in the Roll Over campaign. He explained, The purpose of the ad is to try to get you off your duff and realize, Hey, the situation around me is changing, and I better take action. And the campaign’s militaristic echoes, You’re either with us or against us, inco rporated, Turner said, a technique called blending, in which a rhetorician exploits what is already in people’s minds. Everybody’s got terrorism on the brain, so if you can have a little hint of that issue in your advertising about cable service: great!, he said.(Lauren Collins, King Kong vs. Godzilla. The New Yorker, January 11, 2010) [B]lending theory can address the meaning of construction in metaphorical expressions that do not employ conventionalized mapping schemes. For example, the italicized portion of this excerpt from an interview with philosopher Daniel Dennet involves a metaphorical blend, Theres not a thing thats magical about the computer. One of the most brilliant things about a computer is that theres nothing up its sleeve, (Edge 94, November 19, 2001). The input domains here are Computers and Magicians, and the blend involves a hybrid model in which the computer is a magician. However, the connection between these two domains arises purely from the context of this example, as there is no conventional COMPUTERS ARE MAGICIANS mapping in English.(Seana Coulson, Conceptual Blending in Thought, Rhetoric, and Ideology. Cognitive Linguistics: Current Applications And Future Perspectives, ed. by Gitte Kristiansen, Michel Achard, Renà © Dirven, and Francisco J. Ruiz de Mendoza Ibà ±ez. Mouton de Gruyter, 2006) Blending Theory and Conceptual Metaphor Theory Similarly to conceptual metaphor theory, blending theory elucidates structural and regular principles of human cognition as well as pragmatic phenomena. However, there are also some noteworthy differences between the two theories. While blending theory has always been more oriented toward real-life examples, conceptual metaphor theory had to come of age before it was put to the test with data-driven approaches. A further difference between the two theories is that blending theory focuses more on the decoding of creative examples, whereas conceptual metaphor theory is well known for its interest in conventional examples and mappings, i.e. in what is stored in peoples minds. But again, the difference is one of degree and not an absolute one. Blending processes can be routinized and stored if their outcome proves to be useful on more than one occasion. And conceptual metaphor theory is able to explain and accommodate novel figurative linguistic expressions as long as they are compatible with the more general metaphorical makeup of the human mind. Another, perhaps somewhat less important difference lies in the fact that while from the start conceptual blending has pointed to the importance of metonymic construals and thinking for cognitive processes, the conceptual metaphor paradigm has long underestimated the role of metonymy.(Sandra Handl and Hans-Jà ¶rg Schmid, Introduction. Windows to the Mind: Metaphor, Metonymy, and Conceptual Blending. Mouton de Gruyter, 2011)

Legal Advise Essay Example | Topics and Well Written Essays - 2500 words

Legal Advise - Essay Example MSO  §113(1) hereinafter â€Å"HFCRA†). The question is whether this provision applies here. If it does, then the provision would be regarded as ineffective, therefore void. The analysis of this would begin by analyzing the parties. The parties to the construction contract are Strummer Construction Ltd. and Clampdown Developments, Inc. Celtic Tiger Bank is financing the project, but is not a party to the contract, therefore would be considered to be a third person. Yet, Celtic Tiger Bank is essentially running the show, as their officers would be the individuals who must approve extensions, variations more than ?25,000, loss and expense determinations. If their officers do not approve this, then the party requesting any of the above would not get paid, and the extension of time would not be approved. Therefore, this clause may be invoked, as the CTB is the contract administrator, and is not a third party, and they dictate as to whether or not money will change hands. Moreove r, they are not insolvent, so this clause may hold water. CTB is a third person, yet they are creating the conditions by which both parties must abide. But is this amendment â€Å"A provision making payment under a construction contract conditional on the payer receiving payment from a third person?† Clampdown Developments is the party who is in charge of making payments to Strummer. If Strummer does not comply, then the payments would not be made from CTB to Clampdown Developments, and this, in turn, would cause Clampdown Developments to not make payments to Strummer. The architect was the one who was issuing the offending variations, and, as a result, CTB has refused to pay monies to Clampdown, and, in turn, Clampdown has not paid Strummer. So, it seems that the payment from Clampdown to Strummer is, in fact, conditional upon Clampdown receiving payment from CTB, who is a third person, and that these payments are conditional upon CTB approving them. Therefore, there is the possibility, if a court can interpret this clause in such a way, that the clause would be ineffective. Another issue is whether or not there was even a contract formed anymore, because this Bill of Quantities in effect substantially changed the contract that the parties had already formed. This would be considered to be a counteroffer, which effectively cancels the original offer (Hyde v. Wrench [1840] EWHC Ch J90). However, this situation is similar to that in the landmark case Butler Machine Tool Co. Ltd. v. Ex-Cell-O Corp. Ltd. [1977] EWCA Civ. 9. This is the case that established that, in a battle of forms, the form that was accepted last would the one that controls. Certainly the parties accepted the additional terms, as they performed without objection to the terms. Therefore, Butler controls, and the last form, which is the one that contained the amendment, is the one that formed the contract. So, the amendment would be a part of the contract, if there were not the issue of t he privity of contract and

Iran In Country Brief on their Economy Essay Example | Topics and Well Written Essays - 1000 words

Iran In Country Brief on their Economy - Essay Example The Iran spending budget is $482 billion (Polk 2011, p. 20). This is direct tied to oil prices per barrel. Later in the presentation, Iran’s strong reliance on oil is directly related to their international relations policy. In addition to petroleum another prominent Western perspective on Iran is its strong embrace of religious principles. In many ways these perspectives, in economic terms, have a degree of truth. In this way it’s estimated that as much as 30% of government spending goes towards religious organizations (Polk 2011, p. 20). The exact government spending breakdown is recognized as follows: In terms of specific government spending policies, the reported breakdown of Iranian spending is 59% on social policies, 17% on economic matters, 15% on national defense, and 3% on agriculture (Polk 2011, p. 19). Within this spending contains the 30% that goes towards religious groups There are a number of historical considerations that must be examined when considering the Iranian economy. The picture featured on the slide you see is Ayatollah Khomeini; this is the individual that took over with the 1978 Revolution. Prior to 1979 Iran’s economic expansion occurred at a robust pace. With the 1978 Iranian Revolution, however, there was a stark decline in economic growth. Following the Revolution the government increasingly focused on economic independence and an increased quality of life for Iranian inhabitants (Polk 2011, p. 32). Still, while Iran’s oppositional stance to the United States is commonly attributed to its economic shortcomings, it’s also recognized that the country has faced considerable other challenges. Between 1980 and 2000 the Iranian economy nearly doubled. This increase in population resulted in food-shortages that greatly impacted the economic structure (Polk 2011, p. 24). Another major economic setback occurred in 1980 with the Iran-Iraq war. Indeed, the picture featured above is of a tank with oil flames

Germans that you hold to be true and admire Essay

Germans that you hold to be true and admire - Essay Example All they want is clear and overt expression of the underlying feel that makes them say what they want. Americans are not much different either. Americans also feel comfortable making direct and straightforward speech. Both Germans and Americans prefer direct and meaningful expression, and both are quite straightforward in general. Germans are truthful in their speech. The confidence that reflects in their straightforwardness originates in their truthfulness. If they commit to someone, they do so by heart and mean it. They are not double faced people, unlike most of the people belonging to other nations. Their words are meaningful because Germans are very dutiful. Most Americans are also dutiful, though there is also a significant population in America that does not fulfill its commitments to others in various matters of daily life. Germans do not waste time. According to Germans, if a job is done correctly but has not been done within the assigned time, this goes against the work eth ics. German work ethics place huge emphasis on punctuality, and so do the Americans. Works cited: â€Å"Truth and Duty.† Culture Smart! Germany. pp. 41-42.

Procurement Strategy For Jh Private Hospital Construction Essay

Procurement Strategy For Jh Private Hospital Construction Essay In regards to this Im glad to inform you that I will be going though with report of procurement strategies. I will also analyse each strategy and show a list of advantages and disadvantages of each type with recommendations and in summary come with the most suitable method to satisfy requirements vis-ÃÆ'Â  -vis the key client requirements. I will try to make the report recommendations as clear to understand as possible and reasons for disregarding alternative methods again regarding the clients brief. Thank you very much for contacting me i currently have no issues for further clarification The traditional method has been used in the construction industry for many years. It one of the most used methods of procurement and has two main features. Firstly each stage is separate with no overlap between the design and construction phases. Secondly all of the drawings, schedules and quantities must be given by the client before contractor can start tendering process for carrying out any work (jctltd.co.uk/traditional-procurement). Pros One advantage of the traditional procurement method is that the cost of the project is usually known before the construction is started therefore reducing any finance issues. A contractual commitment on price gives the client more pieces of mind and greater security when applying for finance. Pricing is competitive for contractors. As the design is finished before the build this generally means the design is well documented and therefore has better clarity for the construction stage. Low risk in project allocation. (Procurement_SingleStageTendering_Nov08) Cons With the traditional procurement method design and construction are separate processes this means that the time on the particular project will be vastly greater than that of other jobs. Another disadvantage with using the traditional procurement method is that as the design and construction are done at separate stages which means that any issues that arise in the construction stage can be very difficult and costly to fix. If financial issues do arise the contract does have can adjust the costs. Traditional Method with Two Stage Tendering The traditional procurement method with two stage tendering, is a slightly different process to single stage tendering. A Contractor is appointed on the basis of a first stage tender which determines the level of overhead and profit for each Contractor (designguidance.skillsfundingagency.bis.gov.uk). The Contractor works with the Project Team in the second stage and then develops the designs to determine costs for the work. This gets a fixed price for the designs. Pros Early appointment of the main contractor and a quicker start on site. Securing the involvement of a contractor on a competitive basis More client involvement in the appointment of subcontractors. Motivating the design and construction teams to reduce cost and increase value (all 4 above from www.building.co.uk). Cons This method requires a second stage period in which to design and tender the different work which lengthens time before construction can start on site. Increases the risks of an increase in price and a less clarification on completion date (Procuement.PDF). Design and Build The design and build process is again a very commonly used method of procurement. The Client appoints a building contractor. As with traditional methods, cost for the project is agreed and set with contracts. The Contractor is responsible for design and construction. The Contractor can be chosen through a tender process. The client can appoint a consultant to oversee the works. (designguidance.skillsfundingagency.bis.gov.uk) Pros Design and build is a much quicker process than the traditional method. Main contractor is responsible for the design and the construction of the project which means better flow between both processes. Costs are certain as with traditional which means easier gathering of funds from the bank. Almost 70% of traditional contracts end up over budget, compared to DB which is only around 25-30% over budget (wiki.answers.com) Cons Could cost more as bidders and can increase the price as they are tied into both the design and build stages. The contractor has no incentive to save money as they will always end up with a percentage. Some bidders will leave things out looking for expensive changes. Construction Management Construction Management is a fast track strategy this means a reduction in project time by overlapping the project design and construction phases. The provider will appoint a Construction Manager to manage the overall for a fee. Also the project has early involvement from the contractor. In this process the contracts for the sub-contractors are placed directly between the client and the sub-contractor. Construction management also has a high level of client involvement in both phases of work. Final costs unlike traditional and design and build are not known until after the project work has finished (designguidance.skillsfundingagency.bis.gov.uk). Pros Quick method to use as design and build stages overlap Early involvement from contractor which benefits the client, getting early cost estimates (www.davislangdon.com). Design can be changed during the build process far easier than with traditional methods. Cons Final costs are unknown until work has finished. Construction manager has no direct contract with the trade contractors (www.worldservicesgroup.com). Difficult to control cost increases (www.worldservicesgroup.com). Public Private Partnerships (PPP), Private Finance Initiative (PFI) Public Private Partnerships (PPP), particularly Private Finance Initiatives (PFI) projects are were a project is designed built and paid for by a business who appoints a contractor; it is then leased back to the client usually over a 30 year period. This tendering process in this procurement route is expensive and requires negotiation rather than competitive tendering. (designguidance.skillsfundingagency.bis.gov.uk) Pros The Risks of the project lye with private sector rather than the client. Method involves specialist private sector construction knowledge (www.worldservicesgroup.com). Cons In comparison with other procurement methods it takes a lot longer for work to start on site. Loss of control in the construction trade by the public sector. Can be hard to show value for money (www.worldservicesgroup.com). Confusion over what happens at the end of the buildings lease also brings up issues. Management Contracting Management contracting is also a fast track strategy which overlaps the design and construction stages and allows the project construction to start before the design is fully completed. The Management Contractor is appointed early in the design (designguidance.skillsfundingagency.bis.gov.uk). However like PFI and PPP final costs cannot be determined until the build is finished as adaptations to the design can increase cost. Pros Management Contractor has early involvement and manages works contractors (www.worldservicesgroup.com) One management structure which means the project can run more smoothly Cons No responsibility for design and construction. Management Contractor only responsible for workmanship to the extent that works contractor is responsible /able to pay (www.worldservicesgroup.com). Decision Matrix Criteria S= Score WS= Weighted Score Weighting Traditional Method. Traditional Method With 2 Stage. Design and Build. Construction Management. PFI, PPP. Management Contracting. S WS S WS S WS S WS S WS S WS A). Early contractor input into the design process. 6 2 12 2 12 5 30 6 36 6 36 6 36 B). Early start and finish or shortest total procurement time. 5 3 15 1 5 6 30 5 25 1 5 4 20 C). The building is highly specialised and technologically advanced. 4 6 24 6 24 4 16 4 16 5 20 4 16 D). A high quality of finish is important. 3 5 15 5 15 3 9 1 3 2 6 4 12 E). Project sponsor to retain design team control. 2 4 8 4 8 6 12 5 10 4 8 3 6 F). Flexibility to make changes once the work has begun. 1 1 1 1 1 3 3 5 5 4 4 5 5 Total Weighted Score 75 65 100 95 79 95 Recommendation of the Most Suitable Client-Financed Procurement Option The recommended procurement type for the John Hopkins Private Hospital in the Northeast is design and build. This is for many reasons. Firstly on the decision matrix the order of priority which has been specified by the client, design and build arrives at the highest score of 100. Design and build also rates highly on the top 3 most important factors in the decision matrix. A key aspect in the design brief is the fact the hospital must be high spec containing high tech equipment to make the John Hopkins Private Hospital a European centre of excellence. Design and build performs well to create a high spec building as there is no incentive by the contractor to save money which may be considered a disadvantage in some cases but not in this instance. Also in the budget sense unlike construction management, PFI and management contracting, the precise costs are known from the outset of the project once the design has been finished and before the construction begins and unlike the traditional methods, the majority of design and build projects finish on budget. Another important factor specified was early input from the contractor. Design and build performs well here too, as the contractor is appointed early and also as an added bonus runs both the design and build stages of the project which means smoother running and less likelihood of mistakes in both the design and construction stages of the project. However unlike construction management, PFI and management contracting, design and build does not perform as well as it is more difficult to alter the design once construction has started, yet this is not particularly high on the agenda for the project. Finally design and build projects on whole do have an early start and finish time which is high up on the criteria. This is because as the contractor is selected early and runs both the design and construction stages the project runs smoother and therefore faster yet maintains quality.

Symbolic Imagery in Langston Hughes Poems, The Negro Speaks of Rivers

Symbolic Imagery in Langston Hughes' Poems, The Negro Speaks of Rivers and Mother To Son Langston Hughes uses symbolism throughout his poetry. In the poems 'The Negro Speaks of Rivers' and 'Mother To Son', Langston Hughes uses symbolism to convey his meaning of the poems to the readers. Readers may make many interpretations about the symbols used throughout these poems. Throughout the poem 'The Negro Speaks of Rivers' Hughes uses metaphorical statements to suggest to the reader what the soul of the African American has been through. The symbols of the old rivers, from which the African American ideal has risen, can be interpreted in many different ways. They can represent the birth and growth of the African American culture, and some of the most significant moments of their past. The symbolism in 'Mother To Son' is used to portray a life of struggle that African Americans must strive to conquer. The words written in this poem represent the pride and knowledge of a group of outstanding people. Reader response varies widely due to the use of symbolism in Langston Hughes works. Throughout the poem 'The Negro Speaks of Rivers' Hughes uses the word 'I' (4). Some people interpret this word not merely as one man but instead the embodiment of the African American culture. In the poem Hughes says 'I've known rivers' (1) this may be interpreted to mean that the African People have seen those times that are represented by the rivers and flourished because of them. This poem can be interpreted to mean that the African Americans accomplishments and history is being shown by the rivers. Hughes is saying that the culture of these people has ?grown deep like the rivers? (3). It has become a plethora of ... ...n his poetry. Hughes creates many responses to these poems through the use of symbolism, which he may otherwise not have been able to do. Works Cited Dove, Rita, and Marilyn Nelson. ?Langston Hughes and Harlem.? Literature An Introduction To Fiction, Poetry, And Drama. Eds. X.J. Kennedy and Dana Gioia 3rd ed. New York: Longman, 2003. 770 Hughes, Langston. ?The Negro Speaks of Rivers.? Literature An Introduction To Fiction, Poetry, And Drama. Eds. X.J. Kennedy and Dana Gioia 3rd ed. New York: Longman, 2003. 759 Hughes, Langston. ?Mother To Son.? Literature An Introduction To Fiction, Poetry, And Drama. Eds. X.J. Kennedy and Dana Gioia 3rd ed. New York: Longman, 2003. 759 Pinckney, Darryl. ?Black Identity In Langston Hughes.? Literature An Introduction To Fiction, Poetry, And Drama. Eds. X.J. Kennedy and Dana Gioia 3rd ed. New York: Longman, 2003. 772

Does Advertising Affect Effect Our Food Choices

With 11 herbs and spices, it’s finger licking good. Good evening ladies and gentlemen. â€Å"There is no love sincerer than the love for food. † Said Sir George Bernard Shaw. Advertisers buy our love of food with big, flashy, bright adverts. For years, advertising has influenced us. We see them everywhere, on TV, the newspaper, billboards and on the web. Many scientific studies have shown that advertising influences the food we choose.Did you know that the average American child watches 20 000 food adverts a year, 9 out of ten are for fatty high sugar containing foods. The obesity epidemic is related to the rise in advertising. We are digging our graves with our very own forks and knives. Billions of dollars are spent each year on advertising, so that business can get their food onto your plate. This is very profitable. McDonalds spends about 2 billion dollars each year, advertising. Therefore, they control 64% of the United States hamburger market. % of the worldâ€⠄¢s population eats McDonalds every day. Mmm and they are loving it. Like most parents you’re sitting there, feeling completely helpless, knowing how much your precious darlings love the advertised fast foods. You rationalize that this is fresh food, prepared under 5 minutes and miraculously served at room temperature, how convenient is that? You silently wish that you did not know that it is made up of ingredients with more preservatives than an Egyptian mummy.This is the moment of truth. Researchers have shown that if nutritious foods are advertised, people are more likely to choose healthy foods. You have the power to demand responsible advertising. Like Barack Obama once said: It is time to change the way we do business. This will demand new thinking, and a new sense of responsibility. You can protect our future generations. So if music be the food of love , play on!!!

A Perky Way to Productivity

A Perky Way to Productivity 1.One of the key responsibilities of human resource management in any organization is to keep the employees happy and contended. Most employees are never always motivated by the paychecks but rather by the perks awarded alongside the paychecks. Acceptance and appreciation greatly boost the employee morale. This in return leads to reduced turnover rates as well as cutting down hiring costs. Thus, giving perks to employees will also help to create employee security.Advertising We will write a custom case study sample on A Perky Way to Productivity specifically for you for only $16.05 $11/page Learn More For instance, an employee will not perform to perfection if he or she is continuously distracted by concerns of child care, medical responsibilities, and entertainment needs, among other domestic responsibilities. Any effort in line with providing solutions to these concerns will not only relieve the employees of their worries but make it look like they are wel l taken care of. This will help keep the employees committed to their duties and responsibilities. The end result will be reduced chances of employees seeking appointments elsewhere even if the current appointment could be earning less. Giving employees perks as incentives alongside their salary will increase employee confidence and loyalty to the organization, boost the working morale and create a mutually interactive and friendly working environment for the employees. This will result in better performance of the organization towards its objective achievement. 2. Genentech and Zappos are two examples of companies using employee perks as motivating tools for their employees. Genentech Company has gone an extra mile in its concern for employee treatments. Retirement and health care allowances are considered ordinary traditional benefits that are given by any sensible company to its employees. Genentech has done something extraordinary in order to stand out in terms of employee treat ment by offering childcare during the day, free snacks, pet insurance, mothers nursing services and flexible scheduling among others. These are exceptional perks that are not offered by other companies. Thus, most employees of Genentech will resist the urge to seek employment elsewhere lest they forego these extraordinary perks. On the other hand, Zappos has invested greatly in employee bonding, fostering a team building culture and interactive atmosphere amongst its employees. It offers more lucrative social welfare perks including; pajama parties, regular happy hours and nap rooms to its fun loving employees to ensure an always jovial and happy employee fraternity. Therefore, it becomes virtually hard for an employee to ditch such perks for another company offering hefty paychecks but without such allowances. In a harsh economy that pauses huge and competitive expenses in hiring employees, the two companies have successfully won their employees’ trust and in the process ret aining them, hence resulting in lower turnover rates as well as controlled wage bills.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More 3. The two cases of employee treatment depicted by Genentech and Zappos can be adopted by any other company that seeks to lower its turnover rates without necessarily offering hefty paychecks to its employees. An organization that has successfully retained its quality employees finds it easy to attain its organizational goals. The only way to do this as practiced by most companies, is by upwardly revising the employees’ paychecks. Genentech and Zappos offer alternative approaches that will see companies retain their quality employees and still survive the harsh economies. The incentives offered by the two companies to their employees, are spread equally across the whole employee fraternity without discrimination. This is cheaper for the company in the long run as compared to scenarios where each individual employee would have their paycheck increased. Hence, such incentives can still be used by other companies to boost their employee morale.

Free Essays on Alzheimer Disease

Alzheimer’s Disease Dementia is a brain disorder that seriously affects a person’s ability to carry out daily activities. Alzheimer’s disease (AD) is the most common form of dementia among older people. It involves the parts of the brain that control thought, memory, and language. Every day scientists learn more, but right now the causes of AD are still unknown, and there is no cure. Scientists think that up to 4 million Americans suffer from AD. The disease usually begins after age 60, and risk goes up with age. While younger people also may get AD, it is much less common. About 3 percent of men and women ages 65 to 74 have AD, and nearly half of those age 85 and older may have the disease. It is important to note, however, that AD is not a normal part of aging. AD is named after Dr. Alois Alzheimer, a German doctor. In 1906, Dr. Alzheimer noticed changes in the brain tissue of a woman who had died of an unusual mental illness. He found abnormal clumps, now called amyloid plaques, and tangled bundles of fibers now called neurofibrillary tangles. Today, these plaques and tangles in the brain are considered hallmarks of AD. Scientists also have found other brain changes in people with AD. There is a loss of nerve cells in areas of the brain that are vital to memory and other mental abilities. There also are lower levels of chemicals in the brain that carry complex messages back and forth between nerve cells. AD may disrupt normal thinking and memory by blocking these messages between brain cells. There probably is not one single cause of Alzheimer’s, but several factors that affect each person differently. Age is the most important known risk factor for AD. The number of people with the disease doubles every 5 years beyond age 65. Family history is another risk factor. Scientists believe that genetics may play a role in many AD cases. For example, familial AD, a rare form of AD that usually occurs between the ages of 30... Free Essays on Alzheimer' Disease Free Essays on Alzheimer' Disease Alzheimer’s Disease Dementia is a brain disorder that seriously affects a person’s ability to carry out daily activities. Alzheimer’s disease (AD) is the most common form of dementia among older people. It involves the parts of the brain that control thought, memory, and language. Every day scientists learn more, but right now the causes of AD are still unknown, and there is no cure. Scientists think that up to 4 million Americans suffer from AD. The disease usually begins after age 60, and risk goes up with age. While younger people also may get AD, it is much less common. About 3 percent of men and women ages 65 to 74 have AD, and nearly half of those age 85 and older may have the disease. It is important to note, however, that AD is not a normal part of aging. AD is named after Dr. Alois Alzheimer, a German doctor. In 1906, Dr. Alzheimer noticed changes in the brain tissue of a woman who had died of an unusual mental illness. He found abnormal clumps, now called amyloid plaques, and tangled bundles of fibers now called neurofibrillary tangles. Today, these plaques and tangles in the brain are considered hallmarks of AD. Scientists also have found other brain changes in people with AD. There is a loss of nerve cells in areas of the brain that are vital to memory and other mental abilities. There also are lower levels of chemicals in the brain that carry complex messages back and forth between nerve cells. AD may disrupt normal thinking and memory by blocking these messages between brain cells. There probably is not one single cause of Alzheimer’s, but several factors that affect each person differently. Age is the most important known risk factor for AD. The number of people with the disease doubles every 5 years beyond age 65. Family history is another risk factor. Scientists believe that genetics may play a role in many AD cases. For example, familial AD, a rare form of AD that usually occurs between the ages of 30...

Nestle Essay Example | Topics and Well Written Essays - 3500 words

Nestle - Essay Example most appropriate growth strategy to pursue will be determined by arriving at decisions about whether to sell old or new products in old or new markets. (Ansoff, 1957). Nestle’s growth strategy falls under the category of concentric diversification, wherein a Company produces new products that are closely related to its current products, but introduces them into a new market (Ansoff, 1957). This has been Nestle’s strategy in countries such as infant formula, tofu and noodles which are basic food stuffs but are tailored to meet the needs of the new market, for example in India, the Company also sells pickles to appeal to the housewife market. Nestle’s financial strength and ability to weather the recession may be closely linked to its diversification strategy. Since it has such a broad based approach, any potential issues that it is likely to face are marginal. The efficacy of this strategy is also borne out through the application of the Shareholder Value Analysis, developed by Rapoport (1986). Rapoport identified three specific value drivers, namely Finance, Investment and Business, all three of which if improved, could lead to a direct increase in shareholder value. In general, shareholders in a Company are rewarded in two different ways: (a) dividends paid and (b) capital appreciation, which depends upon the kinds of investments that the Company undertakes. The total shareholder return for a specific year can be calculated using the formula: TSR = Dividends + Capital Appreciation (Pike and Neals, 2006). From an examination of Nestle’s balance sheets for financial records in the European region, it may be noted that the net dividend yield percentages have increased as follows: 2006 – 2.4%, 2007- 2.8% and 2008 – 3.1% (NestleSA, 2008). The last share price in 2006 was 42.85, in 2007 it was 48.05 and in 2008, it was 45.56.(www.nestle.com). The total shareholder value for each year may therefore be calculated as follows: This result from the

Look at Ginsberg's Howl. How would you characterize the world that Essay

Look at Ginsberg's Howl. How would you characterize the world that Ginsberg describes Is he being accurate or is he using hyp - Essay Example The characters he mentions are called â€Å"angelheaded hipsters† (Part 1 Section 3) which makes me think of films about flower power and Woodstock. Many of the incidents he mentions such as being â€Å"expelled from academies† (Part 1 Section 7) or going â€Å"whoring through Colorado in myriad stolen night-cars† may well refer to actual incidents which occurred. I found the details of drug use and car stealing quite shocking. The structure of the first section of the poem in a long single sentence means that the reader experiences it all as a rushed and jumbled stream of consciousness. Piling one image upon another makes it into hyperbole. In the second section the repetition of the name â€Å"Moloch† gives the catalogue of â€Å"visions! omens! hallucinations! miracles! â€Å"ecstacies!† a sinister connotation, suggesting that some evil god is influencing American society for the worst. This is a Judeo-Christian concept, and it contrasts with ot her multi-cultural references such as â€Å"negro streets at dawn† (Part I, Section 2), â€Å"Mohammedan angels† (Part 1, Section 5), â€Å"the Chinaman of Oklahoma† (Part 1 Section 28). Section three was a very sad lament for Carl Solomon where the poet leaves aside all the flourishes and just repeats his solidarity. This part was quite moving. References Ginsberg, A. (1955) â€Å"Howl†. [Poem] Available online at: http://www.wussu.com/poems/agh.htm